Stereotypes?Pressure?Media?

Images like these create a negative stereotype for Asian Americans in society; the stereotype that people tend to think Asian parents are strict and pressure their children  to work in high occupations. This image of model minority that has been given to Asian Americans for their affluence, high education, and professional occupations suggests positive aspects about the culture; instead the generalizations and stereotypes about Asian Americans are negative. An article called Stereotyping Asian Americans: The Dialectic of the Model Minority and Yellow Peril by Yuko Kawai , department of English in Tokai University, Japan  he argued the seemingly positive stereotype; model minority is a negative aspect when represented in mainstream media text (Kawai 1). The negative aspect made Asian Americans a two faced; that not all Asians Americans were high achieving and successful. The stereotype of model minority has been used in advertisements, a study shows that a consumer responds positively to Asian male in technical advertisements such as laptops and stereo speakers were as in food or men’s suits advertisements it will have negative respond (Taylor and Stern 1). The reason why it has a positive respond because Asian Americans are viewed as skilled individuals in science, technology, and engineers occupations, convinces the consumer that Asians in any engineering or technical advertisements the products are beneficial. The next following blogs will contribute to my argument on how media uses the model minority stereotype and how it affects the Asian community. 

Work cited

 Asian American Federation. "Working but Poor: Asian American Poverty." C.J Huang Foundation, Ong Family Foundation, United Way of New York City, Oct. 2008. Web. 20 Feb. 2013.

Kawai, Yuko. "Stereotyping Asian Americans: The Dialectic of the Model Minority and the Yellow Peril." The Howard Journal Of Communications, 2005. Web. 19 Feb. 2013.

Taylor, Charles R., and Barbara B. Stern. "Asian-Americans :Television Advertising and the "Model Minority " Stereotype." Journal of Advertising, M.E Sharpe Inc., Summer 1997. Web. 18 Feb. 2013.

Wu, Yue. "MODEL MINORITY STERE OTYPES OF ASIAN AMER ICAN WOMEN IN AMERIC AN MEDIA: PERCEPTIONS A ND INFLUENCES AMONG WOMEN OF DIVERSE RAC IAL - ETHNIC BACKGROUNDS." Zhejiang University, 2008. Web. 21 Feb. 2013

 Taylor, Charles R., Stacy Landreth, and Hae-Kyong Bang. "Asian Americans in Magazine Advertising: Portrayals of the ''Model Minority"" Http://www.sagepublications.com/. SAGE, 12 Dec. 2005. Web. 21 Feb. 2013.

Tang, Mei. "Psychological Effects on Be Ing Perceived as a “Model Minority” for Asian Americans." Chinese American Educational Research & Development Association, 2007. Web. 23 Feb. 2013.